Social media marketing in this era has changed a lot. For a very long time, the digital industry has been evolving in technologies. With leading advancements like Artificial Intelligence, Virtual Reality, Internet of Things, Data Chain, CryptoCurrency, and much more, the web has flooding ways to grow your business.
Entrepreneurs must stick to the latest social community trends for following up with the most inspiring ways to operate their websites.
Social Media Marketing Trends 2020
Most often, social platform and marketing do not require the name of your product for sale. One can stick to these trends and target audience firmly. Regardless of the business type and niche, entrepreneurs must keep these trends in mind for standing out.
Use of Ephemeral Content Is Increasing
For those who are unknown to ephemeral content, it is the temporary online content available on social platform for a short period. It involves online stories on different platforms like Facebook, Instagram, and Snapchat.
Most probably, users are interested in sharing and viewing this content on media channels. According to TechCrunch, the use of daily active Instagram stories in 2019 estimated 500 million. It involved different kinds of materials like polls, questions, links, stickers, and much more.
Likewise, the count of daily active story users of Facebook crossed 500 million, and Snapchat most likely reached 190 million.
Video Content Is Gaining Popularity
For a long time, the use of videos in digital marketing is increasing. You cannot ignore the importance of including these in your social media marketing strategy. As per the statistics by Impact, 83% of marketers nowadays have voted positive for visual content.
Also, 88% of users spend more time on websites with more amounts of videos. It is because visuals are a better way for people to learn about a product and understand it. Your audience plays different sorts of videos on each platform every day.
Facebook users are counted to watch 8 billion videos on a daily basis, whereas 72% of total Instagram users also purchase a product by watching videos.
Influencer Marketing Is Widely Used
This era has given people with a large number of social media followers an opportunity to utilize their fans and audience. With the increasing impact of influencers, almost marketers are switching to this style of advertisement.
From calculation by Oberlo, influencers impact 49% of social media users and build brand trust quickly. These individuals are idealized by a huge amount of people and are skilled in encouraging people to consider their recommendations.
Advertisers must make the use of this trend on Instagram, Facebook, and Twitter most likely. These platforms have influencers from every business niche.
The Audience uses voice Search
Soon after the launch of Cortana by Microsoft, Siri by Apple, Alexa by Amazon, and Google Assistant by Google, users are more widely utilizing this feature. According to Quora Creative, Google Assistant is the most accurate voice assistant answering 81% of queries correctly.
The trend of voice speakers in smart phones has made lives easier. 55% of teenagers’ most likely use voice search for shopping for different items. Voice-based orders account for 20% for grocery, 19% for entertainment, 17% of electronics, and 8% for clothes. For this reason, keyword optimization and searching pattern are also changing. Social media marketing individuals must keep following the latest ways of reaching the audience.
Social Commerce Is Expanding Widely
The trend of shoppable posts is reaching every social media platform nowadays. You can most likely find social commerce influencing the users of Facebook, Instagram, and Pinterest. These platforms have been selling goods for a long time.
Nowadays, customers can shop directly from a post without waiting to visit the brand site. Marketers, therefore, can use this way of promoting services and products on the web for connecting with a maximum of the target audience.
Also, by using the feature of geo-targeting, brand owners can specify a location and sell items directly in their area. It is an effective sales strategy to follow this year.
User-Generated Content Is Being Used
The best way of marketing your products is by taking help from your audience. In this era, the importance of user-generated content (UGC) is increasing. Brand owners are utilizing customer feedback to influence visitors and a new audience.
Customer feedback and product reviews are the best way to utilize this type of content for social media and marketing. A huge amount of daily customers have a habit of looking for reviews before making a purchase.
Therefore, encourage your users to post positive reviews after they make a purchase and use it for social media marketing. The audience on Facebook, Instagram, Twitter, and LinkedIn will quickly follow feedback and reviews for shopping.
Utilize social media marketing for the advertisement of your product by sticking to all these latest trends. It is necessary to promote your business in the right way. Without learning about the latest methods, it is not possible to attract users on these platforms.
Keep in mind; every social channel has its importance. Therefore, influence people on every channel and you can achieve positive results quickly.